Imagine: The Art and Science of Creativity

Front Cover
Text Publishing Company, 2012 - Science
1039 Reviews
Imaginedebuts at Number 1 on the New York TimesBest Seller List

Creativity: It’s singing the song that has never been sung and solving the problem that seems impossible. It’s the free verse poem and the mathematical equation, the abstract painter and the patient inventor. It’s the ability to see the world as it is, and then to imagine how it might be.

Jonah Lehrer is on a mission to unlock the mysteries of creativity and invention, starting at the source: inside our head. Discover why humans are the creative species, where original ideas come from and how we can learn to generate more of them.

 Leaping agilely from anecdotes to scientific theories, from Bob Dylan to modernist furniture design and from the benefits of office ping-pong tables to how magicians come up with new tricks, Imaginebrings clarity and insight to the most mysterious function of our brain—creativity.

‘Jonah Lehrer’s new book confirms what his fans have known all along—that he knows more about science than a lot of scientists and more about writing than a lot of writers.Malcolm Gladwell

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LibraryThing Review

User Review  - KamGeb - LibraryThing

Interesting book ways creativity is increased in cities and companies. There were some really interesting point. In addition, there were some interesting tidbits about creativity such as stories about ... Read full review

Review: Imagine: How Creativity Works

User Review  - Goodreads

knowing that lehrer plagiarized parts of the book made me a bit suspicious of everything he had to say; perhaps what made most of the ideas palatable is the fact that they are intuitive and/or not entirely new. nevertheless, the (split infinitive riddled) prose was easily readable. Read full review

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About the author (2012)

Jonah Lehrer is editor-at-large for SeedMagazine. He is the author of Proust Was a Neuroscientistand The Decisive Moment: How the Brain Makes Up Its Mind. A graduate of Columbia University and a Rhodes Scholar at Oxford University, Lehrer has worked in the lab of Nobel Prize-winning neuroscientist Eric Kandel. He also writes for theNew Yorker,Wall Street Journal, Boston Globe, Washington Postand New Scientist, and writes a highly regarded blog, The Frontal

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