Imaginization: New Mindsets for Seeing, Organizing, and Managing

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SAGE Publications, Apr 20, 1993 - Business & Economics - 384 pages
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`Shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower' - Rosabeth Moss Kanter, Professor, Harvard Business School, author of The Change Masters

Gareth Morgan's worldwide reputation in the fields of management and organization studies is based on his innovative method of using simple, everyday metaphors to create new ways of managing. Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job.

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Contents

Looking in the Mirror
21
Strategic Termites
41
On Spider Plants
63
Copyright

3 other sections not shown

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About the author (1993)

Gareth Morgan is well known for his creative contributions to management. He is the author of seven books, including Images of Organization, Creative Organization Theory, Imaginization and Riding the Waves of Change. He acts as consultant and seminar leader to numerous organizations throughout Europe and North America, and is Distinguished Research Professor at York University in Toronto. He has sat on the editorial boards of the Academy of Management, and Organization Studies; and is a Life Fellow of the International Academy of Management. Born in Wales, he now lives in Toronto with his wife, Karen and their children Evan and Heather.

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