Imperial Persuaders: Images of Africa and Asia in British Advertising

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Manchester University Press, Nov 8, 2003 - Art - 234 pages
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During the time of the British Empire 1880-1960, advertising pervaded every aspect of British life. It was also the period which witnessed the rise of the British Empire. This is the first book to trace the historically changing image of non-white people in British advertising during the colonial period. The book reveals the historical and production context of many well-known advertising icons, as well as the specific commercial interests that various companies' images projected. It also develops a detailed textual analysis of the images.
 

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Contents

Advertising and colonial discourse page
1
Soap advertising the trader as civiliser and
24
Cocoa advertising the ideology of indirect rule
63
Tea advertising and its ideological support for vertical
93
The Empire Marketing Board tobacco advertising
131
Corporate advertising decolonisation and
173
Conclusion
214
Select bibliography223
223
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About the author (2003)

Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire.

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