Imperial Persuaders: Images of Africa and Asia in British Advertising
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
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Advertising and colonial discourse page
Soap advertising the trader as civiliser and
Cocoa advertising the ideology of indirect rule
Tea advertising and its ideological support for vertical
The Empire Marketing Board tobacco advertising
Corporate advertising decolonisation and
Other editions - View all
affirmed appears Association Barneys black boy brands Britain British Cadbury's capitalism Ceylon tea Chocolate civilisation Cocoa advertisement colonial commodity conflict consumer consumption context contrast Craven Mixture decolonisation depicted discussed dominant E. D. Morel economic Empire Marketing Board Empire tobacco English Electric English Electric advertisement European example Exhibition exotic exploited Figure firms Fry's Gold Coast golliwog Graphic highlight Ibid idea identity ideology Illustrated London image of Africans imagery images of black Imperial Tobacco Company important India Indian Tea industrialisation industry interests labour late nineteenth Lever manufacturers ment modernisation theory Morel native naturalised neo-colonial nineteenth century notion organisation period planters political popular culture Punch racist raw materials relationship repres represented sambo Sao Thome scene Shagg simply slave Soap advertisement social Southern Rhodesia Southern Rhodesian tobacco stereotype Sudan suggest symbolic tea picker third world tion tobacco advertising trade Uganda Victorian West Africa William Cadbury women workers