Imperial Persuaders: Images of Africa and Asia in British Advertising
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
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Advertising and colonial discourse page
Soap advertising the trader as civiliser and
Cocoa advertising the ideology of indirect rule
Tea advertising and its ideological support for vertical
The Empire Marketing Board tobacco advertising
Corporate advertising decolonisation and
Other editions - View all
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