Imperial Persuaders: Images of Africa and Asia in British Advertising

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Manchester University Press, Nov 8, 2003 - Art - 234 pages
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
 

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Contents

Advertising and colonial discourse page
1
Soap advertising the trader as civiliser and
24
Cocoa advertising the ideology of indirect rule
63
Tea advertising and its ideological support for vertical
93
The Empire Marketing Board tobacco advertising
131
Corporate advertising decolonisation and
173
Conclusion
214
Select bibliography223
223
Copyright

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About the author (2003)

Anandi Ramamurthy is Senior Lecturer in Film and Media Studies at the University of Central Lancashire.

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