Imperial Persuaders: Images of Africa and Asia in British Advertising
During the time of the British Empire 1880-1960, advertising pervaded every aspect of British life. It was also the period which witnessed the rise of the British Empire. This is the first book to trace the historically changing image of non-white people in British advertising during the colonial period. The book reveals the historical and production context of many well-known advertising icons, as well as the specific commercial interests that various companies' images projected. It also develops a detailed textual analysis of the images.
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Advertising and colonial discourse page
Soap advertising the trader as civiliser and
Cocoa advertising the ideology of indirect rule
Tea advertising and its ideological support for vertical
The Empire Marketing Board tobacco advertising
Corporate advertising decolonisation and
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affirmed appears Association Barneys black boy brands Britain British Cadbury's capitalism Ceylon tea Chocolate civilisation Cocoa advertisement colonial commodity conflict consumer consumption context contrast Craven Mixture decolonisation depicted discussed dominant E. D. Morel economic Empire Marketing Board Empire tobacco English Electric English Electric advertisement European example Exhibition exotic exploited Figure firms Fry's Gold Coast golliwog Graphic highlight Ibid idea identity ideology Illustrated London image of Africans imagery images of black Imperial Tobacco Company important India Indian Tea industrialisation industry interests labour late nineteenth Lever manufacturers ment modernisation theory Morel native naturalised neo-colonial nineteenth century notion organisation period planters political popular culture Punch racist raw materials relationship repres represented sambo Sao Thome scene Shagg simply slave Soap advertisement social Southern Rhodesia Southern Rhodesian tobacco stereotype Sudan suggest symbolic tea picker third world tion tobacco advertising trade Uganda Victorian West Africa William Cadbury women workers