Implicit Attitude Measures
Melanie C. Steffens, Kai J. Jonas
Hogrefe, 2010 - Psychology - 59 pages
The development and application of implicit attitude measures has been one of the most thriving research areas in psychology over the last few decades. This field is united by a shared excitement about the discoveries enabled by these measures, be they related to social attitudes and behavior, clinical disorders, consumer decisions, or self-representations, among others. These approaches bridge sub-disciplines of psychology traditionally characterized by little cross-talk. The variety of implicit measures used is already broad and still growing, given variants and implementations of these implicit measures in different samples and research approaches. This compilation brings together contributions that focus either on the comparison of different implicit measures or on the mechanisms underlying individual ones, to provide an overview of virtues and weaknesses of different approaches.
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2010 Hogrefe Publishing Aﬁican African Americans anxiety attitude object automatic Banaji BART Becker beneﬁt Black:White IAT brand butterﬂies consumer convergence correlations criterion validity discriminant validity double dissociation EAST emotional evaluation explicit attitude measures Fazio ﬁndings ﬁrst ﬁve French+Me Germany Greenwald Houwer hypothesis IAT effects IAT task implicit and explicit Implicit Association Test implicit measures implicit risk implicit self-esteem impulsive indicators indirect measures indirect tasks inﬂuence Joumal Journal of Personality Journal of Psychology latent latent variables Latino:White IAT Latinos measures of implicit North African Nosek participant groups pattem Personality and Social positive predictive validity prejudice IAT prospective memory psychometric ratings reﬂective response Rinck risk dispositions risk taking SC-IAT self-conﬁdent behaviors self-control self-esteem self-related heuristics self-report signiﬁcant signiﬁcantly social cognition Social Psychology speciﬁc spider Steffens stimuli target category thermometer trait trials variables variance versus White