In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-faire Capitalism

Front Cover
Quorum Books, Jan 1, 1994 - Advertising - 168 pages

This book is a theoretical defense of advertising, based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism; its theme is that the so-called social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can validly refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising precisely because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

THE ORIGINAL SIN OF CAPITALISM
1
TWO PHILOSOPHIC WORLD VIEWS
15
THE ALLEGED COERCIVE POWER OF
39
Copyright

6 other sections not shown

Common terms and phrases

About the author (1994)

JERRY KIRKPATRICK is Professor of Marketing at California State Polytechnic University, Pomona.

Bibliographic information