In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-faire Capitalism
This book is a theoretical defense of advertising, based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism; its theme is that the so-called social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can validly refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising precisely because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.
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THE ORIGINAL SIN OF CAPITALISM
TWO PHILOSOPHIC WORLD VIEWS
THE ALLEGED COERCIVE POWER OF
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