In the Line of Money: Branding Yourself Strategically to the Financial Elite

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AuthorHouse, 2011 - Business & Economics - 152 pages
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Contents

FORWARDS
11
THE FINANCIAL ELITE
18
A LOTTERY TICKET FOR A BILLIONAIRE
31
Expanding to the Corporate Side
40
THE QUEEN OF PENTACLES
55
Creating Strategic Partnerships
66
LADY GUINEVERE
75
Building Your DualImpact Brand
86
Communicating Your DualImpact Brand
99
AMAZING GRACE
107
THE THOUGHT LEADERSHIP SOLUTION
118
THREE KEY TRENDS YOU NEED TO KNOW
127
APPENDICES
131
APPENDIX B The Whole Client Model
138
Brand Extensions Insights from Forbes
145
Copyright

Segmenting Your Target Audiences
92

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About the author (2011)

Russ Alan Prince is the president of Prince & Associates, Inc., the world's leading research and consulting firm on private wealth. He is the author of more than 40 books on related topics. More information is available at www.russalanprince.com. Bruce H. Rogers is the Chief Insights Officer for Forbes Media and a veteran of the print and digital publishing industries. He is a well-established expert on brand building, media measurement and advertising accountability. More information is available at www.forbes.com.

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