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Why Small Businesses Are Different
NEVER LET UP ON MARKETING AND SALES
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accounts payable accounts receivable advertising amount analysis analyze Antiseptic asset-based lending balance banker basis bookkeeper borrowing budget business owner business plan cash flow cash-flow plan collateral company's contracts create current assets Current Liabilities customers deal debt-to-worth decision disbursements dollars employees entrepreneur equipment equity evaluate financial management financial planning financial position financial statements frequently funds goals going gross profit growing happen income statement increase inventory investments Jack Sheridan job costs John Millbanks keep liabilities line of credit loan officer look loss mailing management control manufacturer market position marketing strategy ment months operations payments percent percentage performance perhaps problem profit management profit plan ratio request requirements retailer retained earnings sales effort sales manager sales plan sales volume salesperson schedule selling small business small company successful target telemarketing term loan things tion trouble venture capital Zeta