Inarticulate Longings: The Ladies' Home Journal, Gender, and the Promises of Consumer Culture

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Psychology Press, 1995 - Business & Economics - 278 pages
Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.
 

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Contents

one A Profile of the Ladies Home Journal
11
two Housekeeping
49
three Womens Paid Work
79
four Stoves for Women Votes for Men
109
five The Amateur Rebel
137
six Advertising Women
169
seven Every Woman Is Interested in This
197
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About the author (1995)

Jennifer Scanlon is William R. Kenan Professor of the Humanities in Gender and Women's Studies at Bowdoin College.

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