Inarticulate longings: The ladies' home journal, gender, and the promises of consumer culture

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Routledge, 1995 - Business & Economics - 278 pages
Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.

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Contents

two Housekeeping
49
three Womens Paid Work
79
four Stoves for WomenVotes for Men
109
Copyright

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About the author (1995)

JENNIFER SCANLON is Associate Professor and Director of Women's Studies at the State University of New York, Plattsburgh. She is the author of Inarticulate Longings: The Ladies' Home Journal, Gender and the Promises of Consumer Culture.