Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
What people are saying - Write a review
LibraryThing ReviewUser Review - danoomistmatiste - LibraryThing
A really superb book that shows the power of inbound marketing. While you keep hearing that the web is a great leveler of the playing field, this book really shows you how to harness it's enormous power to "Get Found" on the web. Read full review
LibraryThing ReviewUser Review - pbadeer - LibraryThing
I don’t often read business/self-help books, but in attempting to help my wife’s business site, I thought this title about how to use “Inbound Marketing” (i.e., blogs, twitter, etc.) would be helpful ... Read full review
Is Your Web Site a Marketing Hub?
Are You Worthy?
Get Found in the Blogosphere
Getting Found in Google
The Power of Inbound
The Dangers of PPC
MAKE BETTER DECISIONS
Picking and Measuring Your
Picking and Measuring a
Watching Your Competition
On Commitment Patience
Tools and Resources
Tips from the Trenches for Startups
Convert Prospects into Leads
Going Beyond the Form