Inc. Magazine Presents how to Really Create a Successful Business Plan: Featuring the Business Plans of Pizza Hut, Software Publishing Corp., Celestial Seasonings, People Express, Ben & Jerry's

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Incorporated Pub., 1996 - Business planning - 236 pages
Including additional pages for end of chapter exercises, this comprehensive step-by-step workbook allows readers to complete each part of their business plan as they complete each chapter. Readers are given a "behind the scenes" look at the original business plans of success--and not so successful--growth companies.

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Playing the Business Plan Game
The Best Type for You
Behind the Scenes with the Experts

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About the author (1996)

David E. Gumpert is a journalist who specializes in covering the intersection of health and business. His popular blog, http: //, has chronicled the increasingly unsettling battles over raw milk. He has authored or coauthored seven books on various aspects of entrepreneurship and business and previously been a reporter and editor with the "Wall Street Journal, Inc. magazine", and the "Harvard Business Review".

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