Inc. Magazine Presents how to Really Create a Successful Business Plan: Featuring the Business Plans of Pizza Hut, Software Publishing Corp., Celestial Seasonings, People Express, Ben & Jerry's
Including additional pages for end of chapter exercises, this comprehensive step-by-step workbook allows readers to complete each part of their business plan as they complete each chapter. Readers are given a "behind the scenes" look at the original business plans of success--and not so successful--growth companies.
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Playing the Business Plan Game
The Best Type for You
Behind the Scenes with the Experts
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ABC Architectural Services achieve advertising aircraft airline APPLE Computers assets banker or investor become Ben & Jerry's Burr business owners Carney cash flow statement Celestial Seasonings chapter are provided compa competition competitors corporate costs customers determine distributors employees entrepreneurs equipment executive summary EXERCISES Worksheets Exhibit expected expenses explain financial statements Foster Associates founders franchise Frank Carney full business plan funds goals growing growth important in-house sales force income statement industry investment issues Keep in mind lifestyle business loan management team market research million mission statement Mo Siegel months ness plan personal computer PFS flyer Pizza Hut restaurants PIZZA INN plan's planning process potential problems product or service profits promotion prospects public relations retail revenues salespeople sell Software Publishing Corp start-up success target there's tion venture capitalist writing a business written plan