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GUIDELINES FOR INCORPORATING COMMUNICATION STRATEGIES
Identify information needs I
Develop a preliminary communication strategy Il3
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Academy for Educational activities agencies agricultural communication agricultural development programs agricultural development projects agricultural projects agricultural technologies agronomist Anthony Meyer areas Basic Village Education behavioral objectives behavioral science broadcast cation channel strategies communication network communication strategy communication support program communication system communication unit communication-related constraints coordination cost effectiveness developmental investigation discussed dissemination Educational Development effective communication support experience extension agents extension program extension services extension workers farm farmers feedback system formative evaluation functions Guatemala guidelines Honduras identified impact included inputs institutions integrated interpersonal involved LDTC Lesotho major Malawi Masagana 99 mass media materials message content methodologies monitoring needs operational planning and implementing potential presented private sector problems PRODERITH production project components regional relevant rice rural development social marketing specific staff training step target audience technical techniques technology transfer Village Education Project World Bank