Indian Advertising: 1780 to 1950 A.D.
Indian Advertising: 1780-1950 A.D. is a book with a difference. It covers a span of two centuries and takes the readers through the bygone era when similar and not so similar issues were encountered while reaching the end consumer. Besides the social milieu around that time, it covers the creative aspects of advertising such as copywriting and art. It also provides a glimpse of the evolution of media, printing and the people who set up art colleges or formed art groups to sell lithography paintings. It also follows the rapid developments in advertising standards of press advertising (when all the pre-press work was done in newspaper offices and no ad agencies were around).
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19th Century advertisement released advertisements published advertising agencies advertising in India advertising professional Ameen Sayani Anandabazar Patrika Annas appeared artists Bengal Bengal Gazette blocks Bombay Bombay Courier brand Broadcasting Calcutta Chronicle Calcutta Gazette camera Census circulation cities commercial common daily Dan Molina Dattaram decade Delhi display ditto East India Company England English engraving film following advertisement Francis Courtney Government Gujerati Hair Oil Hamid Sayani Hicky Hicky’s Hindi Hindoo Hindu Hindustan houses illustrations Indian advertising Indian languages Indian National Congress inserted Kuntaleen layout lifestyle literacy Lithographic Lumiere brothers Madras magazine managed Marathi medicines modern motor National Library newspapers outdoor paper Parsis person photographs popular Press print advertising printers Public Radio Ceylon Ranabir Ray reﬂect reproduced Rupees soap social sold Statesman studio theatre toys typefaces types Walter Thompson Weeth Weeth