Indian Advertising: 1780 to 1950 A.D.

Front Cover
Tata McGraw-Hill Education, 2007 - Advertising - 285 pages
Indian Advertising: 1780-1950 A.D. is a book with a difference. It covers a span of two centuries and takes the readers through the bygone era when similar and not so similar issues were encountered while reaching the end consumer. Besides the social milieu around that time, it covers the creative aspects of advertising such as copywriting and art. It also provides a glimpse of the evolution of media, printing and the people who set up art colleges or formed art groups to sell lithography paintings. It also follows the rapid developments in advertising standards of press advertising (when all the pre-press work was done in newspaper offices and no ad agencies were around).
 

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Contents

Chapter 2
23
Chapter 4
63
Chapter 6
95
Chapter 7
137
Chapter 8
167
Chapter 9
187
The 30s and 40s
213
Index
281
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