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JANUARY 1974 No
JULY 1974 No
EFFICACV OF PSYCHOGALVANOSCOPIC READINGS TO RANK APPEALING ADVERTISEMENTS
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01 level advertisements analysis of variance AP SR AP Applied Psychology Bank Managers choice reaction cognitive dissonance color coding consistency criminals effect estimation experiment experimental group Experimental Psychology extraversion extraverts Eysenck factors feedback findings functional areas greater number High Anxiety hypothesis Indian Journal Indian Managers interaction interpolated Journal of Experimental knowledge of results lamps Latin Square learning method learning task males and females Managers-in-general Manuscript received mean trials ment mental mental Psychology METCALE neurotic Non-recidivists nonsense syllables number of desirable number of trials Ohms opposite sex members perception Personnel Managers poorly-adjusted present study Psycho Psychogalvanic skin psychogalvanoscopic readings Rank readers recall Recidivism Recidivists response retroactive inhibition S. N. ROY scores sequence arrangement sequential reaction Serial position effects significant significantly similarity SINHA slots Social stimulus subjects T. E. Shanmugam Table task-materials tion undesirable characteristics University of Madras variables verbal learning