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RESEARCH DESIGN AND MEASURES
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active processing active television processing Activity and Content Activity Effort AGREE AGREE NEUTRAL AGREE NEUTRAL DISAGREE almost none amount arousal believed beta coefficients Beverly Hills Bivariate Relationships block cable television Causal Model Chaffee Character Assessment choice choosing cognitive Comparing conceptual Content Effort corre correlation coefficients daath death penalty deci deciding to watch decision dependent variable disagree or strongly Doctor of Philosophy effort dimensions effort variables Eigenvalues energy ENVIRONMENTAL DETERMINANTS exposure F-statistic factor factor analysis Factor Loadings feel neutral FEEL STRONGLY AGREE female=l Frequency Frequency Distribution half half or almost heart rate Hierarchical Regression Analysis Hillsdale HOT READ However important Inc R-square Overall individual interac interaction interaction variable interview Involvement long-term memory Madison Mass Communication Mass Communication Research mass media measures mental events neighborhood neighbors NEUTRAL DISAGREE DISAGREE nuclear power plants observational learning percent person-by-situation persons Pingree Planning Porac Predictors R-square Overall F Regression Analysis Entries Reinforcement respondents rience Ruggels selecting significant similar sion SITUATION COMEDY situationally soap opera social social class Social Psychology solar panel specific spouse spouse would strongly Standard Deviations STRONGLY AGREE AGREE strongly disagree STRONGLY FEEL STRONGLY Table Tannenbaum television content television programs television viewing behavior Television Viewing Decisional think would hold think your neighbors think your spouse thought tion TV content TV Freq TV messages TV processing TV viewing types of active typology U.S. Government University of Wisconsin University of Wisconsin-Madison variance variance accounted view television viewers viewing behavior Viewing Decisional Effort viewing experience viewing situation viewing TV watch TV watching television wilderness areas XEffort XFactor