Industrial Economics: An Introductory Text Book

Front Cover
New Age International, Jan 1, 2007 - 556 pages
3 Reviews
In A Clear And Systematic Manner, This Book Presents An Exhaustive Exposition Of The Various Dimensions Of Industrial Economics. The Focus Of The Book Is On Understanding The Behaviour Of Business Firms Under Different Market Conditions. The Concepts And Tools Of Economic Analysis Relevant For Business Decision-Making Have Been Explained In Detail. Both Theoretical Description And Empirical Research Have Been Duly Emphasized. Mathematical Analysis Has Been Used Only Where Necessary For Better Clarity.Salient Features# Thoroughly Updated Text# A New Chapter On Advertising Strategy# Expanded Discussion Of Industrial Policy And Capital Market In India# Econometric Techniques For Measurement Of Industrial EfficiencyEnlarged Treatment Of Several Topics Including Organizational And Market Structures, Economies Of Scope And Gravity Index With All These Features; This Is An Ideal Text For Both Undergraduate And Postgraduate Students Of Economics, Engineering, And Commerce And Business Management.
 

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Contents

The Scope of Industrial Economics and Its History
1
Concepts and Measurement
12
The Organizational Form and Alternative Motives
35
The Elements of Market Structure Market Conduct
65
Demand Analysis
94
The Cost Theory and Optimum Size of the Firm
136
Market Concentration
185
Diversification Vertical Integration and Merger
219
The Analysis of Financial Ratios and Relationships
337
Investment Decisions
369
Advertising Strategy
416
Pricing Decisions
432
The Growth of the Firm
453
Industrial Location Analysis
474
Government Regulation of Industry
497
Labour Productivity
518

Market Structure and Innovation
246
The Determinants of Profitability
276
Industrial Finance and Accounting
297
Selected Readings
537
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