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DOES ADVERTISING CAUSE INCREASED
DOES CONCENTRATION CAUSE INCREASED
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adver Advertising and Competition advertising and concentration advertising expenditures advertising intensity advertising-to-sales ratios American Enterprise Institute Antitrust Appendix B continued barriers to entry brand loyalty capital barriers centration Classification in percents Coefficient coefficient of determination collusion concentration and advertising Concentration Industrial Ratio concentration ratios Concentration Standard to-Sales consumer goods industries consumer nondurable correlation dependent variable economies of scale empirical Federal Trade Commission four-digit industries Four-firm concentration Herfindahl index industrial concentration Industrial Ratio Ratio input-output intensity and concentration Kaldor large firms levels of concentration Linear Insignificant linear relationship marginal cost market share Market Structure monopoly power oligopolies output positive relationship price competition producer goods industries product differentiation profits quadratic relationship Ratio Industrial Ratio Ratio Ratio Classification Ratio Ratio Industrial regression relationship between advertising sales ratio sample scale economies scale in advertising Significant at 05 Standard to-Sales Concentration statistical subsamples Telser tests theory tion tising to-Sales Concentration Industrial