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accounts agency agent Ansafone ASSOCIATES Borg-Warner Bowater British brochure budget businessmen buyer buying campaign cash cent clients commercial communication company's consultancy consumer corporate cost countries creative decisions direct mail distributors Division Dyno-Rod Electric electronics Engineering enquiries equipment Europe exhibition export factor Ferranti firms franchise Frankie Howerd FREEPOST Germany Group Haywards Heath House Howard important industrial advertising industrial market research Industrial Marketing Digest investment J. C. Bamford Japan John licensee London London SW6 managing director manufacturing market share National Exhibition Centre Nixdorf offer organisation overseas packaging Paulden planning Plastics potential printing problems profit programme promotion Prontaprint PUBLICITY Ranmore Common readership Rigby sales force salesman says selling Southern Television Staffordshire studies suppliers Surrey survey target technical techniques Telephone tion trade turnover West Sussex wire