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An Industrial Marketing Perspective
Industrial Marketing Strategy
22 other sections not shown
allocation American Marketing Association analysis approach areas Break Even Analysis buying center buying organization buying process channel chapter competitive competitors components consumer costs delivery demand determine developed direct mail distribution effective equipment estimates evaluation example factors freight function goals Hydro Quebec important industrial advertising industrial distributors industrial firm Industrial Marketing Management industrial marketing research industrial marketing strategy industrial product inventory Journal of Marketing keting lease Lectron logistics Malake manufacturer market potential market segments market share marketing mix marketing planning ment middlemen needs objectives operating organizational buyers Organizational Buying Behavior percent performance personal selling Philip Kotler Plastics pricing objectives problem product line profit purchase decision reps response role Rust-Oleum sales force sales forecast sales manager sales volume salesperson selected shipments specific supplier survey TransAirways users variables Xerox