Industry and Firm Studies

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Victor J. Tremblay, Carol Horton Tremblay
M.E. Sharpe, 2007 - Business & Economics - 370 pages
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The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.
 

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Contents

An Industry in Transition
30
Games Firms Play
53
Old Firms Facing New Challenges
80
Spirited Competition or Regulated Monopoly?
119
Designing Products to Reduce Costs
158
Expressed as a Proportion of the Total Number of Persons with Private
159
Competition Distribution and Efficiencies
181
The Carbonated Soft Drink Industry in the United States
205
Are at Their Average Values
227
The Sports Industry and Antitrust
245
Lost Dominance
269
Who Is Microsoft Today?
293
Why the Schlitz Hit the
321
Product Versus Incumbent Advantage
342
About the Editors and Contributors
355
Copyright

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About the author (2007)

Victor J. Tremblay is Professor of Economics at Oregon State University.

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