Industry and Firm Studies
Victor J. Tremblay, Carol Horton Tremblay
M.E. Sharpe, 2007 - Business & Economics - 370 pages
The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.
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An Industry in Transition
Games Firms Play
Old Firms Facing New Challenges
Spirited Competition or Regulated Monopoly?
Designing Products to Reduce Costs
Expressed as a Proportion of the Total Number of Persons with Private
Competition Distribution and Efficiencies
The Carbonated Soft Drink Industry in the United States
Are at Their Average Values
The Sports Industry and Antitrust
Who Is Microsoft Today?
Why the Schlitz Hit the
Product Versus Incumbent Advantage
About the Editors and Contributors
Other editions - View all
advertising airline alcohol American Analysis Anheuser-Busch antitrust beer beverages box office brands brewers browser Cadbury Schweppes carbonated soft drink Coca-Cola Coke competition competitors consumers consumption costs Cotterill Court decline demand curve deregulation Diageo Diet differentiation DirecTV distilled spirits distribution distributors domestic dominant firm Dr Pepper DR-DOS economic effect elasticity example exhibitors fares Federal Federal Trade Commission Figure first-run gallons GM's health insurance HMOs increase Industrial Organization Internet Journal license major managed manufacturers market power market share merger Microsoft Miller million Motion Picture MS-DOS National OEMs operating system passenger Pepsi PepsiCo percent premium profits programs reduce regulation result retail banking revenues Schlitz Sierra Mist smoking soft drink Source sports leagues strategy television theaters tion TiVo tobacco Tremblay unilateral vertical integration Windows wine