Influence: how and why people agree to things

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Morrow, 1984 - Psychology - 302 pages
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Based on a study of a wide array of decision situations--from corporate boardrooms to Tupperware parties--a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit ag

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Contents

INTRODUCTION
11
The old give and take and take
29
Truths are us
115
Copyright

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