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sivPOSING PROBLEMS IN ATTITUDE AND BEHAVIOR
H CONSIDERING WHERE TO LOOK FOR ANSWERS
Variables in the Attitude Change Process
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acceptance asked attitudes and behavior audience birth control Carl Hovland cation changes in attitudes changing attitudes Chapter cognitive elements commitment conceptual variables conclusion condition consonant elements credibility critical derived discrepant dissonance reduction dissonance theory distraction eating grasshoppers effect evaluation example experiment experimental foot-in-the-door technique forewarned goal Hovland hypothesis improvisation increase independent variable influence attempt initial interrogation issue justification Likert scale lung cancer magnitude of dissonance manipulation measured ment Mutt and Jeff negative communicator niques operations percent persuasive communication Postscript predict present problem produce attitude change produce changes psychological psychological warfare Puerto Ricans question questionnaire ratings reactance reader recency effect reinforcement relevant response retailer role-playing salesman scale score situation social learning approach social psychology sources specific speech statements stimulus subjects Sukarno target person techniques Thurstone scale tion topic treatment trustworthy verbal Woman