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_II The Appeal to Wants
The Problem of Vividness
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achieve adult advertisement American apparently appeal arouse association attention attitude audience become boys called capture cation chapter child Comenius conflict costermonger course creative develop doubt doubtless dull easement effective effort example experience fabrication feel fundamental girl give habit of mind habit-systems Haddock Hence ideas induce influencing human behavior inkwell intelligence interest invention John Dewey kind Lao Tze League of Nations less look Mary Wollstonecraft matter of fact means mental mother of invention mysterious never one's ourselves paramecium parents Parthenon perhaps person philosophy phrases picture pietistic play playful political political emancipation problem psychological question reader reason rhythm sentence short simply situation social speaker speech stimulus suppose talk taxicab teacher technique things thought tion trying uncon verbal wish Woodrow Wilson words writing young