Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World: Digital Opportunities for Cities Around the World

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Gascó-Hernandez, Mila
IGI Global, Feb 28, 2009 - Business & Economics - 438 pages
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Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet.

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.


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Identity and Marketing of Cities
Identification of Problems and Proposalsfor Improvement
The SSRM Approach
Cities in the Market
Use of Mobile Commerce Techniquesfor City Marketing
Integrating Information CommunicationTechnologies and Marketing in a CausalModel to Drive Stakeholder Satisfactionand Economic Development
Building and Retaining Export OrientedClusters through Strategic ICT Investments
Enhancing the Participatory Role ofTravelers and Exploiting theirCollective Intelligence
Developing Patterns forThinking About City MarketingInitiatives
TheCapital of Scandinavia
How a City Based ICTProjectCan Make Sense
Walled City to Wireless City
Challenges and Opportunities
Compilation of References

An Institutional Perspective
Official Tourism Web Sitesand City Marketing
The Relevance of Networking forWeb Sites Destination Marketing
About the Contributors

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About the author (2009)

Mila Gascó-Hernández holds a MBA and a PhD in public policy evaluation (Award Enric Prat de la Riba granted to the best PhD thesis on public management and administration, given by the Escola d’Administració Pública de Catalunya in Barcelona, Spain). She is co-founder of Estratic as well as an associate professor at both the Open University of Catalonia and the Pompeu Fabra University, both in Spain. For seven years, she was a senior analyst at the International Institute on Governance of Catalonia. She has a wide teaching experience (she worked as a full professor in the Rovira i Virgili University in Tarragona, Spain) as well as a broad researching experience. She has taken part in numerous national and international seminars, she has published both in Spanish and English and she has supervised some Ph. D thesis. She has collaborated with several institutions such as both the provincial and city government of Barcelona, the World Bank Development Gateway, the United Nations Development Program, the University of Hull in United Kingdom, the Mayor’s Office in Valencia (Venezuela) or the Governments of Brazil and Dominican Republic. Her main interests are related to public policies that allow the transition of a society to the so-called knowledge era (in particular she is interested in e-government and e-governance), to the use of ICTs for human development and to public policy evaluation.

Teresa Torres-Coronas has a bachelor's degree in economics (Barcelona University) and a PhD in management (Rovira i Virgili University). She won first prize in the 2000 edition of EADA related management research. She is the author of the book Valuing Brands (Ediciones Gestión 2000, Spain), co-author of the book Retrieve Your Creativity (Septem Ediciones, Spain), and co-editor of the books Changing the way you teach: Creative tools for management education (Septem Ediciones, Spain), e-HRM: Managing knowledge people (Idea Group, USA), Higher creativity for virtual teams: Developing platforms for co-creation (Information Science Reference) and, The Encyclopedia of HRIS: Challenges in e-HRM (Information Science Reference). She is author of many articles and conference papers about intangible management, management education, and applied creativity and IT. She is management professor at the Universitat Rovira i Virgili. She is one of the researchers of the ELIS group: E-government for Local Integration with Sustainability (Hull University). She is an active member of the Management Education and Development Division (Academy of Management) and the Information Resources Management Association (IRMA). [Editor]

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