Information-Driven Business: How to Manage Data and Information for Maximum Advantage

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John Wiley & Sons, Jul 16, 2010 - Business & Economics - 240 pages

Information doesn't just provide a window on the business, increasingly it is the business. The global economy is moving from products to services which are described almost entirely electronically. Even those businesses that are traditionally associated with making things are less concerned with managing the manufacturing process (which is largely outsourced) than they are with maintaining their intellectual property.

Information-Driven Business helps you to understand this change and find the value in your data. Hillard explains techniques that organizations can use and how businesses can apply them immediately. For example, simple changes to the way data is described will let staff support their customers much more quickly; and two simple measures let executives know whether they will be able to use the content of a database before it is even built. This book provides the foundation on which analytical and data rich organizations can be created.

Innovative and revealing, this book provides a robust description of Information Management theory and how you can pragmatically apply it to real business problems, with almost instant benefits. Information-Driven Business comprehensively tackles the challenge of managing information, starting with why information has become important and how it is encoded, through to how to measure its use.


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Understanding the Information Economy
The Language of Information
Information Governance
Describing Structured Data
Contents ix
Small Worlds Business Measure of Data
Measuring the Quantity of Information
Describing the Enterprise
Layered View of Information
Master Data Management
Information and Data Quality
Opening Up to the Crowd
Building Incremental Knowledge
Enterprise Information Architecture
Looking to the Future

A Model for Computing Based on Information Search
Complexity Chaos and System Dynamics
Comparing Data Warehouse Architectures

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About the author (2010)

ROBERT HILLARD is an original founder of MIKE2.0 (, which provides a standard approach for information and data management projects. He has held international consulting leadership roles and provided advice to government and private sector clients around the world. He is a partner with Deloitte with more than twenty years' experience in the discipline, focusing on standardized approaches to information management, including being one of the first to use XBRL in government regulation and the promotion of information as a business asset rather than a technology problem. Find out more at

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