Information Campaigns: Balancing Social Values and Social Change

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Charles T. Salmon
SAGE Publications, Nov 1, 1989 - Language Arts & Disciplines - 312 pages
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication.

The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address

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About the author (1989)

Charles T. Salmon is Senior Associate Dean in the College of Communication Arts and Sciences at Michigan State University, where he also holds the Ellis N. Brandt Professorship in Public Relations.

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