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ADVERT1S1NG AS A PROBLEM 1N 1NFORMAT1ON
Effects of 1nvolvement and Message Content
Cognitive Processes 1nitiated by Exposure
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1n addition 1nformation abstract adver advertising effects advertising research analysis attention attitude change behavior brand name breakfast cereal Carter cereal chapter Chevrolet classical conditioning cognitive processes cognitive psychology cognitive responses commercial communication effects concept concrete Consumer Research deceptive advertising depth of processing discussed encoding evaluative advertising evaluative claims example experiment Experimental Psychology exposure false Federal Trade Commission Ford Harris high-involvement Hillsdale imagery value implied claims indicate inferences information processing intentions interaction involvement Journal of Advertising Journal of Experimental Journal of Marketing Kansas State University Lawrence Erlbaum Associates Learning and Memory linguistic long-term memory low-involvement manipulated meaning meaningfulness measures mediator Monaco occurs picture preference Preston product name prosodic purchase recall Review Rossiter Rotfeld semantic sentences Shimp situations Social Psychology stimuli stored strategy subjects suggests sumer task theory tion truth instructions University variables Verbal Behavior Verbal Learning viewers visual imagery words