Infotrends: profiting from your information resources

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Wiley, 1986 - Business & Economics - 324 pages
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A guide to capitalizing on new information technologies. Surveys opportunities presented by changing trends in telecommunications and office automation technology, and cites examples of moneymaking ideas using a company's existing databases and expertise. Actual examples from companies like Sears, Du Pont, GM, and Federal Express. Offers a multitude of ideas that managers can use right away--from retraining employees using videodisks to letting customers tap into a company's database.

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Contents

The Information Economy
1
The InformationProcessing Industry
27
Rethinking Your Business in the Information
55
Copyright

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About the author (1986)

Donald A. Marchand is Professor of Information Management and Strategy at IMD International, Lausanne, Switzerland.
William J. Kettinger is Director of the Center for Information Management and Technology Research, Darla Moore School of Business Administration, University of South Carolina, USA.
John D. Rollins is Managing Partner, Strategic IT Effectiveness Practice, Andersen Consulting, USA and UK.

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