Innovate!: How Great Companies Get Started in Terrible Times

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John Wiley & Sons, May 3, 2010 - Law - 240 pages

Learn the lessons of how great companies began in the worst economic times

Eli Lilly. IBM. Medtronic, Procter & Gamble. Hewlett-Packard and Marvel Entertainment. All great companies and all made their start during the worst economic times.

Innovate!: How Great Companies Get Started in Terrible Times is first and foremost a source of true inspiration based on history. But it goes much further than that. It captures the lessons of these great innovative individuals and companies that began in the worst economic times, identifying the philosohies, strategies, and essential keys to success during your own challenging economic times.

  • Provides a compass to navigate troubled economic waters though innovation
  • Explains the creative sources of innovation possessed by every individual
  • Harnesses the power of innovation of the individual and the organization

Innovate!: How Great Companies Get Started in Terrible Times shows you the strides you and your organization can take toward thriving in the worst of times. And it just might be your road map to building the next great American business success story.


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Chapter 2 Perseverance Thomas A Edison General Electric Company
Chapter 3 Pain Walt Disney LaughOGram Films
Chapter 4 Intuition Steve Jobs Apple Inc
Chapter 5 Simplicity Robert W Johnson Johnson Johnson
Chapter 6 Failure Milton S Hershey The Hershey Company
Chapter 7 Faith Mary Kay Ash Mary Kay Cosmetics
Chapter 8 Insignificance Dr Lonnie Johnson Super Soaker Hasbro
Chapter 9 Paradox Jack Crawford Taylor Enterprise RentACar
Chapter 11 Greed Joe Cassano AIG
Chapter 12 Integrity George Foreman Salton Company
Chapter 13 The Innovation Generation
Chapter 14 The Sandbox Universe
Epilogue The Power of the BayhDole Act
About the Author

Chapter 10 Luck William Procter and James Gamble Procter Gamble

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About the author (2010)

Thomas A. Meyer, MBA, CLP, is the Chief Innovation Officer of St. Louis University. Meyer's career in innovation management spans more than thirty years. He created the Domestic and International Intellectual Property Office at Anheuser-Busch, Inc., in 1980. He coauthored the pioneering book on intellectual property management, An Executive's Complete Guide to Licensing, in 1988. For more than twenty years, Meyer has consulted for many Fortune 500 and privately owned companies in the areas of licensing, franchising, new product development, and marketing. A partial list of clients includes Coca-Cola, Times Mirror Company, Ralston Purina, and CBS Radio and TV.
Meyer is also an accomplished entrepreneur who has founded four successful companies in the manufacturing, retail, and services industries. He has been responsible for developing some of the first sustainable products including the first 100% recycled plastic bottle in 1991 and the first bio-based automotive commodity chemicals in 1994. Meyer's new professional passion is building bridges between industry and universities to ensure America's innovation leadership in the world.

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