Innovate!: How Great Companies Get Started in Terrible Times
Learn the lessons of how great companies began in the worst economic times
Eli Lilly. IBM. Medtronic, Procter & Gamble. Hewlett-Packard and Marvel Entertainment. All great companies and all made their start during the worst economic times.
Innovate!: How Great Companies Get Started in Terrible Times is first and foremost a source of true inspiration based on history. But it goes much further than that. It captures the lessons of these great innovative individuals and companies that began in the worst economic times, identifying the philosohies, strategies, and essential keys to success during your own challenging economic times.
Innovate!: How Great Companies Get Started in Terrible Times shows you the strides you and your organization can take toward thriving in the worst of times. And it just might be your road map to building the next great American business success story.
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Chapter 2 Perseverance Thomas A Edison General Electric Company
Chapter 3 Pain Walt Disney LaughOGram Films
Chapter 4 Intuition Steve Jobs Apple Inc
Chapter 5 Simplicity Robert W Johnson Johnson Johnson
Chapter 6 Failure Milton S Hershey The Hershey Company
Chapter 7 Faith Mary Kay Ash Mary Kay Cosmetics
Chapter 8 Insignificance Dr Lonnie Johnson Super Soaker Hasbro
Chapter 9 Paradox Jack Crawford Taylor Enterprise RentACar
Chapter 11 Greed Joe Cassano AIG
Chapter 12 Integrity George Foreman Salton Company
Chapter 13 The Innovation Generation
Chapter 14 The Sandbox Universe
Epilogue The Power of the BayhDole Act
About the Author
Chapter 10 Luck William Procter and James Gamble Procter Gamble