Innovate Your Company: Trends to Follow for a Competitive Advantage

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John Wiley & Sons, Feb 22, 2010 - Business & Economics - 164 pages
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Consulting experience and a feeling for trends is the basis for this book, written by the global Head of consulting firm Arthur D. Little. Seven trends form the framework for a book that tells about recent insights, ideas and approaches to innovation in different contexts and under different perspectives. The author is sure that innovation still has a lot in stock for companies who are open to it and willing to change. Many different influences and trends ask for new ideas and the author found many examples were these trends have been used successfully by companies around the world.
Readers will profit from the examples and case studies. The more they understand what will be going on in the mid and long term, the more they are enabled to prepare and act accordingly.

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About the author (2010)

Dr. Michael Tram is the Global Chief Executive Officer (CEO) of Arthur D. Little and Chairman of the Supervisory Board of Altran Germany and Austria. A lawyer by training, Michael has a long and prestigious background in management consulting, having previously held senior positions in A.T. Kearney and Celerant Consulting. Michael Tram has written a number of books including The Value Growers, After the Merger, Spreadheading Growth and The 100 day Myth. He regulary lectures as a guest speaker at several universities, business schools and international business forums.

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