Innovating the Corporation: Creating Value for Customers and Shareholders

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McGraw Hill Professional, Oct 22, 2000 - Business & Economics - 288 pages

Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated innovation within any corporation, within any industry. Intended as a dynamic, hands-on guide, this book offers a comprehensive look at strategic planning, understanding and cultivating an innovation vision, and building an innovation team. Includes detailed, step-by-step information on how to measure the success of an innovation plan.

 

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Contents

THE INNOVATION IMPERATIVE
3
INNOVATION BARRIERS AND MYTHS
19
THE GUARANTEED INNOVATION SYSTEM
39
DESIGNING THE SYSTEM
57
PRIORITY
59
POLICY
95
INNOVATION PLATOONS
115
PROCESS
141
FUELING THE SYSTEM
167
PROBLEM ORIENTATION
169
PLATFORMS
203
PAYBACK METRICS
223
WHAT TO DO TOMORROW MORNINGAND EVERY MORNING THEREAFTER
247
BIBLIOGRAPHY
255
INDEX
259
Copyright

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About the author (2000)

Thomas Kuczmarski is president and senior partner of Kuczmarski & Associates, a Chicago-based management consulting firm, and is a nationally recognized expert in innovation. Arthur Middlebrooks is a partner with Kuczmarski & Associates and is an adjunct professor of services marketing at the University of Chicago Graduate School of Business. Jeffrey Swaddling is a senior associate with Kuczmarski & Associates.

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