Innovation: Leadership Strategies for the Competitive Edge
Give your students the edge in the marketplace--the ability to understand and manage the process of innovation and new product development, the force driving today's economy. This book introduces a strategic, results-oriented program that helps students understand how to develop and foster an innovation mindset among everyone in an organization. It discusses how to overcome the aversion to risk that typically impedes the innovation process, along with techniques on how to link innovation to corporate strategies.
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Fostering an Innovation Mindset
Measuring the Consistency of Your Innovation
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achieve believe benefits business strategy commercialized new products commitment competitive advantage protection concept consumer corporate costs creating an innovation creative cross-functional team customers development process effective innovation employees Exhibit existing business existing product expectations failures five-year functional future goals growth gap idea increase inno innovation blueprint innovation effectiveness innovation indices innovation mindset innovation plan innovation strategy innovation summit innovation vision investment Kuczmarski & Associates leadership Leo Burnett line extensions long-term management team measure million motivate new-to-the-world norms and values organization participants percent performance Petsmart potential Power of Innovation problems product development products and services products launched products portfolio products team members Quaker Oats Company return on innovation revenues rewards risk Rosabeth Moss Kanter senior management share shareholders stock price strategic roles successful innovation successful new products Susan Smith tion top management vation