Innovation Games: Creating Breakthrough Products Through Collaborative Play
Innovation Through Understandingsm
The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' true, hidden needs and desires.
You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.
Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.
What people are saying - Write a review
LibraryThing ReviewUser Review - AgileBill4d - LibraryThing
I have used Luke's method since 2009 to gather and prioritize requirements as well as collaborate on lessons learned. The book does a good job of explaining each technique and also the larger ... Read full review
The Why and the How of Innovation Games
Remember the Future
12 other sections not shown