Innovation and Entrepreneurship: Practice and Principles
Butterworth-Heinemann, 2007 - Diffusion of innovations - 253 pages
Innovation and Entrepreneurship deals with 'what, when and why'; with policies and decisions; opportunities and risks,structures and strategies; staffing, compensation and rewards. In addition to managers in all types of business, lecturers and students of management and business studies will this a revealing and exciting work. Highly critical in approach, it is nevertheless a practical and illuminating study of a area crucial for today's world.
* A timeless classic from Peter F. Drucker,one of the world's leading management thinkers.
* Innovation and Entrepreneurship remains a key area of practice
* A bestseller in the Drucker Classic Collection
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Outstanding book written by the foremost management writer of the 20th century. Accessible and practical, it sets out the discipline of entrepreneurship and debunks the personality argument for once and for all. Should be read by everyone associated with business or government. Essential.