Innovation and Entrepreneurship

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John Wiley & Sons, May 16, 2011 - Business & Economics - 589 pages
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Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses.

The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship.

The second edition also features an extensive collection of web-based materials, including: tools to support innovation and entrepreneurship, audio and video cases, solutions manual, testbank, additional case studies and image archive.

An accompanying website is available at: www.iande.info

 

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Contents

The Innovation Imperative
3
Social Entrepreneurship and Innovation
53
Contents
74
Globalisation Development and Sustainability
83
Recognising the Opportunity
153
Contents
195
Sources of Innovation
203
Searching for Opportunities
247
Exploiting Networks
337
Developing the Venture
369
Creating New Ventures
413
Creating Value
459
Creating Value and Growing Ventures
503
Learning to Manage Innovation
539
Index
573
Copyright

Finding the Resources
297

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