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A Unified Strategic Framework
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alternative Boston Consulting Group brainstorming calculate IRR CAPITAL EXPENDITURES CAPITAL INCREASES Chap chapter checklist COMPANY SALES ESTIMATE company's Conference Board Consulting Group model Corporate Strategy creativity criteria Depreciation devel DEVELOPMENT EXPENSE discount discounted cash flow discussed dyad engineering ESTIMATE ESTIMATE ESTIMATE existing factors financial analysis financial measures five estimated quantities functional Harvard Business Review HIGHLIGHTS improve INCOME inherent need instance IRR values KEY POINTS licensing MANUFACTURING COST market need market research market share ment Monte Carlo method ogive OPERATING CASH FLOW opment opportunities optical correlation organization payback period Perkin-Elmer personnel phases potential problem idea prod product concept product development effort product development program product ideas Product Innovation Profit MAP profitable new product R. R. Rothberg reason Research Management retroreflective Strategy and Product successful new product teamwork technical tion top management total cash flow users velopment venture team York Z-tape