Innovative Methodologies in Enterprise Research

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Damian Hine, David Carson
Edward Elgar Publishing, 2007 - Business & Economics - 323 pages
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The contributors to this book explore the role and importance of qualitative, interpretist research in the dynamic field of enterprise. They establish the link between the innovative nature of small enterprise and the need to utilise research methodologie
 

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Contents

1 Introduction
1
a critique and some alternatives
7
3 If a picture paints a thousand words reaching beyond the traditional for alternative insights
19
4 Qualitative methodologies for enterprise research
33
5 Quantitative methodological considerations
54
an illustration of network analysis
62
a starting methodology for enterprise research programs
86
facilitating case survey methods for creating research and teaching synergies in innovation and enterprise
101
12 Issues in crossnational comparisons applied to building theory on informal innovation in SMEs
170
13 Marketing research for isolated SMEs
203
a qualitative case approach
214
15 The contextual stepwise approach to enterprise research and the use of undisguised stories and focus groups
232
16 A revisit to the contextual stepwise approach for small firm research
247
Pertex
262
18 The application of Leximancer a relational content analytical tool in enterprise research description and evaluation on the basis of an AustralianG...
279
tackling the question of the role of the state from a macro and micro perspective
303

9 Action research for enterprise research
124
10 Case research about enterprises
137
a single longitudinal case study in a high technology industry
152
maintaining the innovative momentum
318
Index
321
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About the author (2007)

David Carson is principal of David Carson Design Inc.

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