Inside Apple: How America's Most Admired--and Secretive--Company Really Works

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Grand Central Publishing, Jan 25, 2012 - Business & Economics - 272 pages
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INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.


 

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-------------------------------------------------------------------------------------------ENGLISH.
VALENCIA 01/01/2013
CARABOBO
SRS. GOOGLE
GOOGLE we communicate with you, so that in referencing ACTIVITIES AND PUBLICATIONS OF CONTENTS
Can give support to the University of Carabobo and the MUD Capriles political institution, IN VENEZUELA some politicians
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UNIVERSITY CARABOBO
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CARABOBO
SRS. GOOGLE
Nous communiquons avec GOOGLE VOUS, QUE DANS LES ACTIVITÉS ET PUBLICATIONS DES MATIÈRES référencement peut apporter son soutien à l'Université de Carabobo et le MUD Capriles institution politique, AU VENEZUELA certains politiciens
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PROJET QUI NOUS LE GÉNOCIDE depuis 2002.
UN Brifing de l'Internet est de publier:
URL: https://www.docs.google.com/open?id=0B7rdd1w6dkcSamZTX1ZNWWZmVkk
Nous voulons que vous comme une organisation qui tente de cybercriminalité PAS FAIRE ET POLITIQUES DANS LES LIEUX DIFFÉRENTS DANS LE MONDE NON
FAIRE crimes quand les araignées ou robots trouver notre contenu, et non le punir, ENTRE règles de publication, nombre de fois,
PUBLIÉ ET LES CRIMES QUE EXPONENE, AU VENEZUELA ya beaucoup de cas qui cherchent à AGENCES ET ORGANISATIONS ARRÊT realizarce
RAYONNEMENT ET DE MANIPULER TÉLÉCHARGEMENTS cautérisations NANOVOLTAICAS.
Tableau MUD l'unité
VENEZUELA PROJET
J.A.V.U
UNIVERSITÉ CARABOBO
JUAN CARLOS Vallejos
+0058-0414-422-91-69 / 0414-406-68-52 / 0414-406-68-52
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ESPAÑOL.
VALENCIA 01-01-2013
CARABOBO
SRS. GOOGLE
NOS COMUNICAMOS CON USTEDES GOOGLE, PARA QUE EN LAS ACTIVIDADES DE REFERENCIAMIENTO Y PUBLICACIONES DE CONTENIDOS
PUEDAN DAR APOYO A LA UNIVERSIDAD DE CARABOBO Y LA MUD INSTITUCION POLITICA DE CAPRILES RADONSKI, EN VENEZUELA ALGUNOS POLITICOS
UTILIZAN TECNOLOGIAS SATELITALES PARA REALIZAR DIFERENTES CRIMENES Y VIOLACIONES A LOS DERECHOS HUMANOS, MUCHOS DE LOS CRIMENES QUE SE ENCENTRAN
EN EL PROYECTO QUE LES MOSTRAMOS SE ENCUENTRAN SIENDO INVESTIGADOS POR LA UNIVERSIDAD DE CARABOBO.
EL NOMBRE DEL PROYECTO SE CONOCE COMO:
PROYECTO GENOCIDIO EL CUAL NOS ENCONTRAMOS HACIENDO DESDE EL 2002.
UNO DE LOS BRIFING´S QUE PUBLICAMOS EN INTERNET ES:
URL: https://www.docs.google.com/open?id=0B7rdd1w6dkcSamZTX1ZNWWZmVkk
QUEREMOS QUE USTEDES COMO ORGANIZACION QUE TRATA DE QUE LOS DELITOS INFORMATICOS NO SE REALICEN Y QUE POLITICOS EN DIFERENTES LUGARES DEL MUNDO NO
REALICEN CRIMENES, CUANDO LOS SPIDERS O CRAWLERS ENCUENTREN NUESTROS CONTENIDOS, NO LOS SANCIONEN, ENTRE LAS REGLAS DE PUBLICACION, NUMERO DE VECES
PUBLICADAS Y CRIMENES QUE SE EXPONENE, EN VENEZUELA EXISTEN MUCHOS CASOS DE LOS QUE
 

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Unlike Isaacson’s biography, Inside Apple is an unauthorized work. However, Lashinsky’s credentials as editor-as-large at Fortune magazine as a diligent technology reporter provides the requisite credibility for treating Inside Apple as an honest and unbiased narrative. Lashinsky interviewed many of Jobs’ disciples, including Scott Forstall (SVP iOS), Jonathan Ive (SVP design) and of course new CEO Tim Cook on how they’re handling the transition into the Post Jobs Era. JJ.P.Miller. Cambridge, MA 

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