Inside Book Publishing

Front Cover
Psychology Press, 2001 - Business & Economics - 251 pages
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Book publishing today is a highly competitive and exciting international industry. Inside Book Publishing provides a wealth of essential information for anyone interested in a career in publishing, or in understanding how publishing works.
This fully revised, updated and extended edition covers:
* the history and current structure of the UK book trade
* the role of the author, authors' agents, packagers and booksellers
* copyright and contracts
* key elements of the publishing process: commissioning, editorial, design, production, publicity and promotion, sales and rights
* the business of publishing
* the impact of electronic publishing and online bookselling
* getting a job in publishing and career pathways
* information on organizations offering training for publishers, suggestions for networking opportunities, and an annotated guide to further reading.
 

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Contents

Introduction
1
Salient features of book publishing
8
Book publishers from family houses to international media corporations
12
Consumer book publishing
15
Nonconsumer book publishing
27
Sectors of publishing
42
Nonconsumer book publishing
49
From author contract to market outlet
57
publishers cost profile
162
gross profit or gross margin method
164
unit cost markup method
174
Successes noncontributors and failures
175
Getting into publishing and career pathways
177
Preparing your CV and covering letter
183
Direct approach to publishers
187
Before the interview
188

Authorpublisher contracts
58
The division of English language rights
62
Authors agents
64
Book packagers and multimedia producers
67
The UK book trade
68
The impact of the internet
79
The process and the people
82
Desk editing
89
Picture research
98
Design
101
Production
108
Publicity and promotion and mailorder sales
120
Home sales
132
Export sales
141
Rights sales
146
Distribution accounts and personnel staff
154
The business of publishing
161
The interview
190
Postentry training
192
Terms and conditions
193
Career pathways
195
an overview
216
Training for publishers
219
Scholarships
227
Networking opportunity
229
Further reading
231
Directories and reference books
232
Editorial and indexing
234
Design and picture research
235
Electronic publishing
236
Rights and contracts
237
Index
238
Copyright

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