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Concentration and Specialization of Publishers7
Windows of Opportunity13
Stages in the Publishing Process19
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acquisitions editor advance against royalties advertising art director authors binding biology book or disk campus catalog CD-I CD-ROM Century Schoolbook college publishing college store color complex composition compositors contract copy editing copy editor course cover design created development editor direct mail discipline dollars draft educational materials educational publishing electronic product examination copies film final manuscript four-color free copies Gross Margin handled illustrations images inhouse introductory packages kind look major market research marketing and sales marketing manager million Nasrudin needs nonprint products paper pedagogically percent physical specifications plant cost potential adopters PP&B Prepress print products printing on demand production and manufacturing professors Proofreading Publishers spend Publishing and Operating publishing company responsibility royalties sales meeting sales representatives sales reps sales staff sampling schedule selling serif SGML Space advertising specialists stages Stephen King technologies textbook titles typeface usually