Inside Project Red Stripe: Incubating Innovation and Teamwork at the Economist
Sometimes a diary, sometimes an essay collection and always an insightful guide to the process of innovation, Project Red Stripe chronicles the work of six staff members of The Economist, who were given 100,000 and six months to come up with the next big thing that the company should do. The only stipulation was that it be Internet-related. The group had permission to develop and launch a new business without prior approval from the Board. Project Red Stripe unravels the many issues and dilemmas that The Economist s innovation team faced: .How businesses should prepare for the next phase of web innovation .How to integrate a team of complete strangers to work together seamlessly .How to balance calls for transparency and the need for commercial secrecy .How innovation might work in a world of online social networking and blogging .How six people can survive in a tiny office for six months without killing each other .How to evaluate ideas and choose the best .How to merge technical and non-technical people on a technical project .How well current theories of innovation work in practice For anyone involved with innovation or creativity in business or the public sector, or working in a media company or simply working in a team, Project Red Stripe suggests new ways of approaching thorny problems and provides a wry insight into the workings of homo creativus. It also offers a fascinating look inside a small London office to show how six of The Economist s cleverest people worked at the bleeding edge of technical and technological know-how but still didn t get their office door to stop slamming for the first five months."
What people are saying - Write a review
We haven't found any reviews in the usual places.
Achilles Syndrome Ackoff approach asked blog Blography Central Desktop Coach Class course create Creative Compartments crowdsourcing culture current state messages customers decision Dilemmas discussed Economist Group Economist readers Equifinality experience Facebook feel felt financial literacy flocking Gary Hamel Gerard Fairtlough going Google Group Management Committee HiSpace idea idea-gathering innovation project innovation team Internet Joanna Last Fart Leadership learning Lego look Ludwig Lughenjo Mike Seery Mike’s mindset Notes Oblique Strategies online version Open Innovation organisation perhaps Peter Drucker prediction market problem Profitability and Systems Project Red Stripe project team Reading Matter Red Stripe team role Russell Ackoff sense skills social networking Spiral Dynamics Steven Stewart Straw stuff success Systems Thinking talk task team leader team members team’s theory There’s things thought Thunderbirds are Go Tom’s what’s writing