Inside Real Innovation: How the Right Approach Can Move Ideas from R&D to Market-- and Get the Economy Moving

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World Scientific, 2011 - Business & Economics - 233 pages
4 Reviews
Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.
 

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A load of crap. These people can't even run a mom and pop store.

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This is an absolutely horrible book on business innovation. If you are smart, simply avoid businesses that need innovation, a la Buffett.

Contents

Chapter 1 The Innovation Crisis
1
Chapter 2 Inside Real Innovation
12
Chapter 3 One Person One Iteration at a Time
48
Chapter 4 Characteristics of Fundamental Innovation
64
Chapter 5 The Story of a Fundamental Innovation
75
Chapter 6 The American Innovation System
134
The Free Market Side
160
The Research and Education Side
188
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