Inside religious publishing: a look behind the scenes

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Zondervan Pub. House, Oct 15, 1991 - Language Arts & Disciplines - 444 pages
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Many people want to know more about religious publishing and become a part of it. This work surveys the field in general ways and emphasizes the actual doing in terms of the writing, editing, marketing, advertising, and selling of religious materials. More than 30 essays by well-know people in the field.

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Contents

Introduction
9
THE PURSUIT OF EXCELLENCE
15
ART AND PROPAGANDA
37
Copyright

23 other sections not shown

Common terms and phrases

academic advance against royalties advertising agent audience Augsburg Baal Shem Tov Bainbridge Island best-seller Betty Boop Bible Bill Gothard Billy Graham book publishing Booksellers bookstores C. S. Lewis Carl F. H. Henry chapter Charles Colson Charles Swindoll Christian book Christian Booksellers Association Christian poetry Christian publishing Christian writers Christianity Today Chuck Colson church circulation come copies Cornelia Meigs curriculum Cynthia Ozick David Denny denominational desktop publishing distributors don't Dorothy Sayers Dostoyevsky E. B. White editing editor electronic electronic publishing Elements of Style evangelical evangelical market Evangelical Press Association Evergreen fiction Frank Peretti Frederick Buechner G. K. Chesterton ghostwriter Grand Rapids Hal Lindsey HarperCollins idea interest InterVarsity Christian Fellowship it's J. R. R. Tolkien James Dobson James Michener Janette Oke Jerry Falwell jobbers John DeLorean journalism Ken Anderson Kit Reed laser printer Living Bible look magazine manuscript Mark Noll material Milligan College ministry mission Moody Bible Institute Moody Monthly newsletter nonfiction often organization parachurch organization percent person personal computer Philip Yancey poetry poets potential presence of God Press propaganda psychographic publication publisher's Publishers Weekly publishing house publishing philosophy query readers rejection religious book religious publishing Robert Metcalf Robert Olen Butler Robert Schuller Robert Walker royalty Sally E Scott Fitzgerald Screwtape Letters script Seattle Pacific University secular sell Sherwood Anderson Snoopy Southern Baptist Convention space advertising Spring Arbor story Sunday school T. S. Eliot televangelism theological theology Thomas Nelson Publishers titles Todd topic University of Louisville Velveteen Rabbit Waldenbooks Walker Percy Walter Wangerin Western Washington University Wilbur Smith William Zinsser Wittenburg Door words Writer's Digest writing written Zondervan

About the author (1991)

Goss is Senior Acquistions and Development Editor, Broadman & Holman Publishers, Nashville, TN.

Don M. Aycock (M.Div., Th.M., Southern Baptist Theological Seminary; Th.D., New Orleans Baptist Theological Seminary) is the pastor of Liberty Baptist Church of Palatka, Florida and national speaker at men's conferences and writer's workshops. He is also the author of many books, including God's Man, Eight Days That Changed the World, Prayer 101, and Living by the Fruit of the Spirit.

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