Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success

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Skyhorse Publishing, Inc., Sep 1, 2002 - Design - 312 pages
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Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
 

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Contents

INTRODUCTION
Setting Goals Is EasyFinding Them Later Is the Hard Part
ReputationBoost or Burden?
Running a Business That Doesnt Eat Your Creativity for Lunch
You Cant Paddle If Youre at the Helm
How Not to Art Direct Your Staff to Death
Together Wing to Wing and Oar to Oar
Design or Get Out of the Way
QuickStart StartUp
Recovering from the Loss of a Significant Client
Recovering from the Loss of a Significant Creative
Setting a New Direction
Its My Party and Ill Fly If I Want To
To Boldly Go Where No Firm Has Gone Before
INDEX
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