Instant: The Story of Polaroid

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Chronicle Books, Sep 26, 2012 - Antiques & Collectibles - 192 pages
3 Reviews
"Instant photography at the push of a button!" During the 1960s and '70s, Polaroid was the coolest technology company on earth. Like Apple, it was an innovation machine that cranked out one must-have product after another. Led by its own visionary genius founder, Edwin Land, Polaroid grew from a 1937 garage start-up into a billion-dollar pop-culture phenomenon. Instant tells the remarkable tale of Land's one-of-a-kind invention-from Polaroid's first instant camera to hit the market in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company's dramatic decline into bankruptcy in the late '90s and its unlikely resurrection in the digital age. Instant is both an inspiring tale of American ingenuity and a cautionary business tale about the perils of companies that lose their creative edge.
 

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User Review  - kaulsu - LibraryThing

You know, I liked the book, but didn't like the heavy paper it was printed on. Now that is probably the dumbest thing I've ever written in a review, but there it is. I found the first 2/3rds of the ... Read full review

LibraryThing Review

User Review  - snapsandreads - LibraryThing

I’ve always been fascinated with cameras. So I got really interested to Polaroid’s mixed success and fall story. A must read if you want to discover “the Apple” of the earlier times. :) Read full review

Contents

1 Light and Vision
7
2 Development
25
3 Seeing It Now
39
4 Meet the Swinger and everything else
53
5 Ultimate Expression
87
6 Fade In Fade Out
111
7 Our Brilliance
123
8 Going Dark
135
9 Revision
159
Bibliography
177
Acknowledgments
184
IMAGE CREDITS
188
INDEX
189
Copyright

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About the author (2012)

Christopher Bonanos is a senior editor at New York magazine.

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