Instant: The Story of Polaroid

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Chronicle Books, Aug 10, 2012 - Photography - 192 pages
3 Reviews
"Pictures in a minute!" In the 1950s, '60s, and '70s, Polaroid was the hottest technology company on Earth. They were an innovation machine that cranked out one irresistible product after another. It was even the company after which Steve Jobs is said to have modeled Apple, and the comparison is true. Jobs's hero, Edwin Land, Polaroid's visionary founder, turned his 1937 garage startup into a billion-dollar pop-culture phenomenon. Instant: The Story of Polaroid, a richly illustrated, behind-the-scenes look at the company, tells the tale of Land's extraordinary and beloved invention. From the introduction of Polaroid's first instant camera in 1948 to its meteoric rise and dramatic collapse into bankruptcy in the 2000s, Instant is both a cautionary tale about tech companies that lose their edge and a remarkable story of American ingenuity. Written in a breezy, accessible tone by New York magazine senior editor Chris Bonanos, this first book-length history of Polaroid also features colorful illustrations from Polaroid's history, including the company's iconic branding and marketing efforts.
 

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User Review  - kaulsu - LibraryThing

You know, I liked the book, but didn't like the heavy paper it was printed on. Now that is probably the dumbest thing I've ever written in a review, but there it is. I found the first 2/3rds of the ... Read full review

LibraryThing Review

User Review  - snapsandreads - LibraryThing

I’ve always been fascinated with cameras. So I got really interested to Polaroid’s mixed success and fall story. A must read if you want to discover “the Apple” of the earlier times. :) Read full review

Contents

1 Light and Vision
7
2 Development
25
3 Seeing It Now
39
4 Meet the Swinger and everything else
53
5 Ultimate Expression
87
6 Fade In Fade Out
111
7 Our Brilliance
123
8 Going Dark
135
9 Revision
159
Bibliography
177
Acknowledgments
184
IMAGE CREDITS
188
INDEX
189
Copyright

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