Instant Creativity: Simple Techniques to Ignite Innovation & Problem S

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Kogan Page Publishers, Dec 3, 2006 - Business & Economics - 192 pages
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Instant Creativity is a collection of tried and tested techniques to encourage individuals and groups make the most of their creativity. It offers over seventy quick and simple exercises to help find fresh ideas and solutions to problems. It is designed for combating a lack of inspiration, for brainstorming ideas for new projects, creating a better understanding of an ongoing problem or for seeking a general direction. The range of ideas will help tap into the creative energies of any individual or an uninspired team. They are particularly useful for marketers, advertising professionals and product designers.
 

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Contents

1 Why creativity?
1
2 Creativity primer
5
3 The techniques
11
4 Techniques 1
15
5 Techniques 2
59
6 Other sources
169
Appendix 1 The Selector
175
Appendix 2 Lists for techniques
183
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