Instructor's edition Retail management: a strategic approach, Volume 1

Front Cover
Prentice Hall, Jan 1, 1995 - Business & Economics - 682 pages

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Contents

An Overview of Strategic
1
Making Jewelry Store Sales Glitter? 47 Boxes
2
Around the 1 Can Pier 1 Succeed as a Global Retailer?
8
Chapter Title Text Page Ethics in 1 How Does Hanna Andersson Serve Both the Retailing Community and Its Bottom Line? 14 Boxes
14
How Can Retailers Regain Consumers Trust?
37
Overview
62
How Will Health Care Reform Affect Retailing?
65
Consumerism
70
Overview
368
Budgeting
376
Will Consumers Forgive Stew Leonard?
378
Resource Allocation
382
How Can Results Be Pumped Up?
384
CostDriven Retail
388
Operational Dimensions
392
Overview
394

Why Has Dominos Abandoned Its 30Minute Delivery Pledge?
73
The International Environment
83
Summary
89
Situation Analysis
101
Overview
104
Whats Next for Burger King?
110
Whose Heart Is in San Francisco? Under One Roof
118
Summary
120
FranchisorFranchisee Relationships
129
Retail Institutions by Strategy Mix
132
Is Selling Used CDs
140
Retail Institutions Categorized
141
Who Will Win the Consumer Electronics
148
262
153
Retail Institutions Categorized
158
Targeting Customers
185
How Do You Sell High Fashion in Pittsburgh?
192
What Rights Do Consumers Have?
209
Information Gathering
224
The Marketing Research Process
233
How Could Retailers Plan for the Weather?
242
Primary Data
243
How Can Mailing Lists Be Developed While Still Maintaining Consumer Privacy?
248
Summary
250
Choosing a Store Location
261
To Be Greatland in Columbus Ohio?
281
Is Taco Bell Overstepping Its Bounds?
290
Site Selection
298
Should Stores Head Downtown?
303
A 140000 SquareFoot Store at an Outlet Mall?
318
Managing a Retail Business
333
Organizational Patterns in Retailing
341
Why Is Sears Making a Comeback?
350
Has Lucky Learned an Expensive Human Resources Lesson?
357
Summary
360
Financial Dimensions
366
What Is a WinCMS?
397
How Can Food Retailers Better Deal with Safety Issues?
406
Summary
416
Merchandise Management
419
Growth
422
Overview
432
Buying and Handling Merchandise
433
How Does Teamwork Pay Off in Merchandise
435
When Should a Retailer Decide to Pull a Questionable Product Off Its Shelves?
450
Key Terms
459
Financial Merchandise Management
464
Overview
466
Will Pay Less New Purchasing System Pay Off?
481
Pricing in Retailing
500
How Can a Small Retailer Compete on Price?
517
Are Personal Shoppers Good for Business?
564
Downward Sales Trend in Junior
567
Can Consumers Trust Electronic Scanners? 16 How Can a Small Retailer Carve Out a Societally Oriented Niche?
571
Chapter Objectives 500 Questions for Discussion
573
1800Mattres?
583
Whats Acceptable Behavior for Auto Salespeople
591
Dahls Fair Practices 534 Selecting the Promotional Mix
599
Summary
605
Planning for the Future
615
Should Banks Cut Back on Their Branch Outlets?
630
Will the Recycling Depot Appeal to Consumers?
638
Integrating and Controlling the Retail Strategy
648
Why Is the Cosmetic Center Chain Doing So Well?
661
Why Is Ben Jerrys Ahead of the Pack?
666
Appendixes
23
Sales Opportunity Grid
39
Glossary
48
Name Index
101
Subject Index 18
108
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