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The Social and Legal Impact of Advertising
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0bjectives This chapter adver advertiser's advertising agency advertising department Advertising Laboratories Answers to Advertising Answers will vary Arbitron brand budget business advertising campaign chapter should enable Class QUIZ Completion Class QUIZ Multiple Class QUIZ True/False Classroom Discussion client commercial company's competition consumer behavior cost cost per thousand create creative customers determine direct mail effective enable your students function gross rating points groups headline important industry Joe Shields Learning 0bjectives Lecture 0utline magazines manufacturers marketing mix marketing research mass media medium method Name Class QUIZ national advertisers Newspaper Advertising Bureau newspapers objectives offer organizations outdoor packaging problem public relations purchase Questions for Review QUIZ Multiple Choice radio retail sales promotion segments selection selling specific stations strategy Student Supplement Suggested Answers Suggestions for Classroom target audience target market techniques television tests tising trade trademark transit advertising usually