Integrated Organisational Communication

Front Cover
Juta and Company Ltd, Aug 1, 2005 - Business & Economics - 442 pages
2 Reviews
This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
 

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i really need to read this book it is so usefull

Contents

SECTION
1
Bibliography
37
Bibliography
69
Public relations
71
Bibliography
104
management
107
Preface
113
organisational context It is now commonly accepted that organisations communication
121
Contextualisation of traditional advertising
224
Bibliography
254
Chapter 9
255
Bibliography
280
Bibliography
324
SECTION C
357
Bibliography
365
brand The corporate brand is the consolidated outcome of every message about
367

Bibliography
130
Bibliography
149
Bibliography
190
Public relations in context
194
Public relations functions
205
Crisis communication 21 7
217
Chapter 13
375
Bibliography
390
Practical application
391
Bibliography
432
Copyright

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About the author (2005)

Rachel Barker is an associate professor in the department of communication science at the University of South Africa. George Charles Angelopulo is a teacher at the University of South Africa and a former head of commercial operations at the Namibian Broadcasting Corporation. He has written widely on the practice and profession of organizational communication.

Bibliographic information