Integrated Organisational CommunicationThis works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication. |
Contents
SECTION | 1 |
Bibliography | 37 |
Bibliography | 69 |
Public relations | 71 |
Bibliography | 104 |
Preface | 113 |
organisational context It is now commonly accepted that organisations communication | 121 |
Chapter 5 | 127 |
Chapter 9 | 256 |
Bibliography | 280 |
Chapter 10 | 281 |
Bibliography | 324 |
Chapter 11 | 356 |
Bibliography | 365 |
The starting point of our approach to communication integration is the corporate | 367 |
Bibliography | 390 |
Bibliography | 130 |
Bibliography | 149 |
Bibliography | 190 |
Bibliography | 222 |
Bibliography | 254 |
SECTION D | 391 |
Chapter 13 | 393 |
Bibliography | 432 |
Common terms and phrases
activities advertising message assessment Baker Barloworld behaviour chapter classical management approach communication campaign communication integration competitive consumers corporate brand corporate communication create customers defined definition direct marketing discussed e-mail effective elements employees ensure environment evaluation example external feedback focus focuses function global goals groups humanistic management identified impact implementation important individual integrated marketing integrated marketing communication interaction internal Internet knowledge management approaches Koekemoer 2004 marketing communication marketing management marketing mix mass media Moriarty needs Neher networks objectives online advertising online marketing online public relations organisation's organisational communication organisational culture personal selling perspective Pick n Pay planning problems product or service products and services programmes promotional mix Proudly South African public relations relationship marketing response retailers role sales promotion social specific sponsorship stakeholders target audience theory traditional variables various X-PLOR